Parkland Corporation

ABOUT: During my tenure with Parkland Corporation, I played a pivotal role in executing various graphic design projects tailored to their ON the RUN / Marché Express retail locations and Journey Rewards program. This involved creating print materials, promotional events, professional photo editing, mockups, and bilingual advertisements.

For retail locations, I conceptualized and designed print materials such as flyers, posters, and signage to promote store openings and promotions. Additionally, I crafted eye-catching visuals for special events, ensuring brand consistency and maximum visual impact.

Through these graphic design efforts, I contributed to enhancing the visibility and success of Parkland Corporation, the largest independent fuel retailing company in Canada.

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ON the RUN / Marché Express

A notable achievement in my role with ON the RUN / Marché Express was the development of bilingual advertisements, tailored to engage both English and French-speaking audiences. This initiative significantly contributed to Parkland’s expansion into Montreal, Canada, by ensuring inclusivity and accessibility for diverse communities.

Journey Rewards Program

Supporting the Journey Rewards program and its promotional events, I enhanced visual appeal by producing professional advertisements for print and web use. These ads effectively conveyed the program’s value proposition. Additionally, I created mockups and professional photo edits to visualize marketing materials and initiatives, aiding decision-making and

ensuring alignment with brand standards. These efforts were instrumental in supporting around 1,200 participating fuel and convenience stores, including Chevron, Ultramar, Pioneer, FasGas, and ON the RUN / Marché Express retail locations.

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IN PARTNERSHIP WITH

Mixed Sweet Media

All Parkland Corperation projects were developed while working as a full time graphic designer & content creator at MSW.

Role: Project Management

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